Located across the Strip from Caesars Palace, David M. Schwarz Architects has designed a new street of retail, dining and entertainment venues anchored by a 550’ diameter observation wheel. The street is composed mostly of warehouse/industrial-style buildings that appear to have been adaptively re-used, recalling neighborhoods like New York City’s Meatpacking District or Santa Monica’s 3rd Street Promenade. The street’s mythology reaches back to Las Vegas’s founding days as a train-stop town, a time when two and three story industrial buildings were built and then eventually forgotten as casinos and resorts sprouted up in the surrounding land. In this case, Flamingo, to the south and The Quad (Formerly the Imperial Palace), to the north, hem in the street whose former uses eventually gave way to shops, restaurants and entertainment venues which adaptively modified the existing fabric. With loose signage restrictions, the “new” users are encouraged to aggressively “repurpose” the old warehouse buildings, adding a layer of authenticity associated with urban shopping districts.