Sundance East combines in a single full-block building, a nine-screen AMC multiplex cinema, a 28,000 SF Barnes & Noble Bookstore, a 20,000 SF brew pub and restaurant, a 4,000 SF restaurant, and 11,000 SF of office space. In order to give separate identities for these uses and to maintain the small scale and rhythm of the Sundance Square streets, the building is designed to appear as a group of individual buildings.

The cinemas are operated in conjunction with the nearby eleven-screen AMC multiplex and the new cinema façade is designed similar to a Moderne style in order to create a link with the Art Deco look of the existing AMC 11.

The northwest corner of the project, containing one entrance to the book store and the office space, is designed in a more commercial Moderne style, to form a transition between the Cinemas and the brick buildings to the south.

The building façades along Fourth Street are directly across from the new Bass Hall performing arts center. The center façade steps back to create a sidewalk dining space with a fine view of the performing arts hall.